As Milk Bar’s content lead, I managed the editorial calendar and ideation around ad campaigns. I put the processes in place to support these two workflows, getting the right people in the room for each stage. In my year and a half there, I revitalized Milk Bar’s photography standards, defining their “One Part Sweet, One Part Edgy” visual identity in a photography style guide. I created or commissioned all photography for the website, in-store signage, out-of-home advertising, and paid & organic campaigns.