As the Simply Recipes Art Director, I direct brand visuals on all platforms, driving the brand’s creative vision and strategy. These responsibilities are largely divided between supporting the needs of weekly evergreen recipes and articles that reinforce existing branding and features or larger editorial campaigns that stand out visually and tell their own story.
FEATURES
FEATURES
The Freezies Awards
For the Simply Recipes inaugural Freezies Awards, a celebration of the best new products to pick up in the freezer aisle, I was inspired by the cool, quirky freezer of my dreams. This fantastical freezer informed the color palette, design elements, and custom photoshoot. See below for a peek into some of my photoshoot planning, as well as the final photo and design assets from the feature.
Photography by Fred Hardy, Food Styling by Julian Hensarling, Prop Styling by Shell Royster
