As the Simply Recipes Art Director, I direct brand visuals on all platforms, driving the brand’s creative vision and strategy. These responsibilities are largely divided between supporting the needs of weekly evergreen recipes and articles that reinforce existing branding and features or larger editorial campaigns that stand out visually and tell their own story.
FEATURES
FEATURES
Come On Over
Come On Over is a celebration of low-stress entertaining, a package of recipes and tips that meet this moment where we need community more than ever.
Photography by Andrew Bui, Food Styling by Kaitlin Wayne, Prop Styling and Design by Sarah Crowder
"If I go to someone's house and they give me a bowl of soup, I feel very cared for. I like to extend that feeling ... When you walk into someone's house, and there's a pot of soup on the stove that's already simmering, it makes a big difference in how your guest feels."
"For all my fellow pantry queens out there, I’m happy to present the original pantry meal. Everyone loves spaghetti, olive oil, garlic ... It's nice to celebrate these [simple] dishes—people think it's not something you would serve to a crowd, but it is. It's pure comfort."
"[These treats] are probably the easiest dessert to make because you don’t have to bake anything. There's no need for an oven. There’s a crunchy element and chewiness. Plus, it’s sweet and salty. It’s easy to share—you just split it up into bars."
Easier Than Pie
Buckles, cobblers, and slumps - Oh my! Easier Than Pie is a package of retro summer baking recipes, with dreamy photography to match.
Photography by Andrew Bui, Food Styling by Tiffany Schleigh, Prop Styling and Design by Sarah Crowder
The Freezies Awards
For the Simply Recipes inaugural Freezies Awards, a celebration of the best new products to pick up in the freezer aisle, I was inspired by the cool, quirky freezer of my dreams. This fantastical freezer informed the color palette, design elements, and custom photoshoot. See below for a peek into some of my photoshoot planning, as well as the final photo and design assets from the feature.
Photography by Fred Hardy, Food Styling by Julian Hensarling, Prop Styling by Shell Royster
APPLE NEWS+
APPLE NEWS+
Fall For Weeknight Dinners
For their inaugural Apple News+ issue, Simply Recipes focused on what it does best: weeknight dinners.
Photography by Julia Gartland, Food Styling by Pearl Jones, Prop Styling and Design by Sarah Crowder
Easy Holiday Baking
Your low-stress guide to sweet and savory baking throughout the holiday season, originally published on Apple News+
Photography by Julia Gartland, Food Styling by Samantha Seneviratne, Prop Styling by Sarah Crowder, Cover Design by Sarah Maiden
